Takeaways from DMA 2011 #6

Some DMA quotes by IBM & Google

IBM
80% of the CEOs think that their company offers an ultimate customer experience but only 8% of the customers think the same.

The goal is to offer tools that help the traditional CMOs become "converted" CMOs so that they can, for example, handle insights (traditional CMO) in real time (converted CMO).

Google
Speed is of enormous importance in the new marketing.

Search grows continuously, because people are constantly connected. Mobile searches have grown 500% in the past year.
16 % of those searches are totally new and 1 out of 3 are local.

4 out of 5 users go online before they really buy, that's what we call the zero moment of truth.  What’s more, digital communication before the zero moment can help creating stimuli.
The first moment of truth is when they see the product in a store.
The second is at purchase.

Google helps marketeers in 3 different ways:
     1. Real time insights tools for marketeers
     2. Allowing & creating an engaging experience
     3. Enabling relevant connections. Bringing Customers and Brands
         together in real time

Claudine


Read more:
Takeaways from DMA 2011 #1
Takeaways from DMA 2011 #2
Takeaways from DMA 2011 #3
Takeaways from DMA 2011 #4
Takeaways from DMA 2011 #5